Good old Google. I went to a site yesterday and up pops an ad about investing in the cannabis industry. Strange isn’t it. I post a few articles on an obscure blog and go to a few sites related to the subject and they’re already targeting me.

But I’m not complaining because I did follow the link and it brought me to a video some “research” company produced. It must have been for pensioners because it was so long-at least 10 minutes by the time I stopped watching it – so I didn’t get a chance to get my “free” booklet from them on investing in the industry.

Nevertheless it did perk my interest in finding ways to invest in the industry. The video itself highlighted penny stocks being offered by small companies that have products and services that support the cannabis industry-and the tremendous gains their examples had made over the last few years.

The funny thing is several weeks ago we met with our financial advisor at Edward Jones and I asked him about investing in cannabis-related businesses. He told while he’d love to help us do that- because of the federal laws against cannabis use, the company doesn’t offer any access to these companies in the investment portfolios it creates.

It would seem like this would be a good time to look at the possibilities. With California poised to pass recreational use this fall the industry is set to continue showing fantastic growth.  This year it’s projected to be about 7 billion and by 2020, 22 billion dollars-that’s 10 more than the NFL does.

And these are just the numbers for actual cannabis sales. It doesn’t take into account all the related businesses, products and services that support the industry. You have  companies like Praetorian Property which specializes in finding real estate for growers and stores, lighting and green house manufacturers, Vape-started by an ex CIA person I think-which has seen tremendous growth with its smoking device ,one that has Lego-like sections of buildings that fit together in a modular fashion allowing configurations as needed by the cannabis store or grower and of course-lawyers. Graham Sorkin, business development head at Mary’s Medicinal based in WA told me it felt like they are as many lawyers as employees involved in the industry.

That makes sense when you consider the complexity and differences between the states and their laws around cannabis. Anyone actually interested in manufacturing a product with cannabis or having a store pretty much has to go to one of a number of law firms with a cannabis focus – plus they know all the players who might open to investment or working with you on a product offering.

The law is everywhere.  The gentleman at Mary’s helped clear up one question I’d posed in my earlier posts about cannabis stores regarding the point of purchase in the stores and the lack of impulse items up there.

Colorado law does not permit a fixture out in front of the counter at this time. I’m assuming that explains why the magazine rack I saw in the Pueblo store is behind the counter. That seems odd. But then again under CO Law buds, wax, tinctures and edibles-anything that you consume must be kept in a different place from the non-consumable products like pipes & papers.

I was also told that while the Washington-based company came up with a Rescue Remedy type tincture for those who got too high they were required to take what I call “The Bloody Mary” approach as Colorado law mandates that there has to be at least a bare minimum they proscribe of active THC in the tincture in order to sell it in a cannabis store.

And while these cannabis shops are retail stores the law prevents distribution companies –those with a multitude of products from different manufacturers-from operating in the way they do in almost every other industry like grocery, book stores, and so on.

It’s state by state but in CO you cannot be a distributor –a middle man in the process. The stores either create their own products for sale in their retail establishments or if they carry someone else’s product that manufacturer itself has to provide it directly to the store.

Yes there are lots of paths to navigate. Take transactions. While cash is still king you can now use a debit card in Colorado stores. These transactions are processed through credit unions which do not have the same burden of federal laws to follow that regular banks have to abide by. So until there’s a national rewriting of the law you’re not going to find Wells Fargo or Bank of America involved.

I’m not aware of any specific stances the big banks have on cannabis-whether they’re for or against it but I did read where Sheldon Adelson the man whose efforts changed the focus of Las Vegas income streams has poured money into fighting legalization both in NV and Florida, while Dr. Bronner the famous soap maker out of CA has given $100,000 to helping to pass a recreational cannabis law in AZ this fall.

Granted the whole cannabis subject is polarizing for many. But as one who has spent a few nights in hotel rooms around the country doing some channel surfing I have to wonder if making cannabis more available can be any worse than what I see on TV. It’s astounding how many commercials touting anti-depressants are on. And while I remember some books by Macrobiotics founder George Oshawa written in the early 1960’s specifically stating that the U.S. had mental health problem it’s still amazing to think we’re that messed up as a society in this regard.

That’s why I find the cannabis tinctures with active THC of interest. Based on my experiments with the tincture I believe they’re worth looking at by people who might only need a gentle lift not a full on mental make over.

There’s a learning curve –basically how much to use. It’s typically taken via a dropper ideally sublingually rather than put in coffee or water. The one I tried was flavored with vanilla. You’re basically talking about one to three drops. And it should be taken as recommended by people in the cannabis stores-after eating as this helps buffer the physical effects of the tincture.

One time I took it without having eaten anything  and experienced an uncomfortable feeling in my stomach for a while as a result.

As for effects while these things are always individual I found the tincture to work well with regards to just a subtle “lift” to the mood, a sense of well-being, as well as, an ability to help focus on a task-which may seem counter to the usual cannabis experience except the tincture’s method of preparation isn’t meant to deliver a knock- out punch.

To my mind the tincture’s straddling of both medicinal and recreational highlights what could be viewed as an out-right prejudice our society has but never really acknowledges.  While we certainly cater to victims and seem to put tremendous resources behind unearthing more and more of them there seems to be one that no one wants to talk about.

I’m talking about the bias against the person who already feels good and wants to highlight that feeling-feel even better. In a way it reminds me of the Smart Drugs fad in the 1990’s where magazines like Wired did articles on the various formulations (which also included a fair amount of caffeine) appearing at that time designed to boost your brain power.

In one pop up art exhibition in an abandoned space we did in Santa Fe we featured a smart bar at a musical event we held in the space. It was a popular offering.

The topical pain treatments seem to have an easier path for acceptance among the general population as they don’t have to actually use activated THC in order to be effective according to some of their manufacturers.

While most of the ones I’ve seen and used do,  there are others that feature the CBC cannabis compound and- not active THC- which is said to mimic the active THC properties by merging with the same receptors in the brain and body that the THC does.

I can’t say for myself whether this is true as all I’ve tried are the ones with both THC and CBD. It’s my understanding that those topicals that only have the CBC and not THC or CBD are not treated in the same way by the law as those with activated THC/CBD compounds.

There are some different effects in terms of activation that I’ve noticed. For instance the crème picture below seems to have a greater concentration of aromatic substances like peppermint and juniper which gives it a more penetrating feeling after it’s applied.


Considering that the industry’s still in its infancy we’ll see many more variations on cannabis orientated compounds not to mention the growing segment of edibles-gourmet edibles that chiefs are taking up as the industry makes the next leap on the back of the the current group of states looking at legalizing cannabis.



Walking the Strip

The Economist Corner: Millennials and Casinos

According to The Economist the casino industry-Las Vegas, Atlantic City, state gambling and Indian casinos-has a problem: aging clientele.

Slot machines which account for most of the gaming revenue in this country are not generating the profits they once did because millennials in particular are not playing them like their parents.

I think this idea that millennials are not following the patterns of previous generations is true across the board in all industries isn’t it? Why would there be so many articles over the last few years about how to capture the millennial dollars? Why would Whole Foods create 365 or Ahold Bfresh if they didn’t feel they had to change the manner of merchandising and product offerings in order to get in sync with this generation?

While Sheldon Addelson and Steve Wynn have successfully transformed Las Vegas into a convention and entertainment destination as well as created extremely successful venues in Macau to take advantage of the Asian desire to gamble, the industry as a whole is suffering around the country.

Some people like a gentleman named Mark Frissora who came from Hertz and now runs Caesars Entertainment are trying to change the experience-attract the millennials by changing the experience and the focus on the gambling instruments that typically dominate the casinos by creating a “casino within a casino.”

He along with MGM Resorts International are soon to open “experimental spaces for young people.” These will feature new types of slot machines that test the skills of the players-in the manner of the games they now play on their mobile devices.

In addition the physical layout of these new rooms called will feature LED screens that continuously change the backgrounds-something like the overhead screens with projections that have been in place on Fremont St in Old Las Vegas.

Other approaches involve virtual reality shooting games which allow you and others to bet on how well you do. There is talk of games involving groups of players with wireless consoles with a variety of games you can bet on as well as ‘electronic sports tournaments” and more contemporary music acts.

But as the man from Hertz says, “the industry is not filled with creative geniuses.” Ironically while selling the gambling experience- the executives themselves are reluctant to take a risk on something new.  Cash flow believe it or not is also a problem. While Vegas isn’t going broke, all the major casinos seem to be carrying tons of debit which is tempering their desire to tweak the traditional models. And there’s slot machine providers themselves who aren’t crazy about the R & D and more expensive costs associated with change. The casinos are already in debt to them.


Old School Vegas

While Las Vegas is doing okay with the non-gaming strategy casinos elsewhere-casinos who are primarily dependent on slot machines-are not.

The “traditionalists” still feel that as millennials age and have more money they will become the same kind of gambling consumers as their parents.

As the parent of a millennial myself I’m not sure that this will come about if the casino’s keep the same old same old in place.

One of my colleagues at the magazine distributor I worked with who was fond of creating spreadsheets bringing together demographic information and “numbers” about income distribution by geographic location and groups once did one with millennials as the focus. His conclusion was that millennials basically didn’t have enough money for much in the way of entertainment or fine foods and so on.

And while it’s true when looked at on paper millennials are no- where near as wealthy as other groups in our society I told him his ‘story,” the conclusions he was drawing from his data collection- didn’t offer a true vision of what millennials do with their money.

Since I’ve had the opportunity to see firsthand how millennials approach things- from what I see they’re always willing and able to find the money and spend on things they really value,  like an experience whether it be a new tattoo, a trip to some far off destination, or a music venue.  They’ll also spring for great produce, wine and all the rest. When they feel the need –they’ll find the money.

They don’t appear to be particularly hamstrung by a lack of funds because they do spend their money differently. They don’t feel the need to accumulate in the same way as previous generations.  While they certainly enjoy nice things and experiences they don’t acquire things with a goal towards increasing their status in quite the same way.  Basically the rise of so many of the apps we see today reflect their mindset a lot better than “numbers” and statistics in general.

But if I had a hand in creating these new spaces for Las Vegas there are some things I would recommend.

For instance as someone whose gone to Vegas for numerous conventions in the grocery business I always found walking  very far along the strip to be a pain after a while. It’s simply not laid out to do this.

What if a Vegas version of the High Line was created for biking and walking-giving another look at the Strip? I’m sure the Vegas people could figure out ways to get gambling and drinking on this as well as satisfy those who wish to exercise something other than their elbow.

And what about the trays of drinks they bring to you at the tables-why not have great craft beers-at 7, 8, 9%-the kind millennials enjoy drinking. And artisan spirits like gin and others that are being produced around the country.

And there’s the drones. Couldn’t some sort of area where drones can be flown in tests of skill with of course betting and drinking accompanying the action be created?

Ideas are cheap of course. Everyone has those. What remains to be seen is whether the traditionalists are right about patterns that have evolved over time or whether Vegas is going to miss the boat-fail to accommodate the differences in a new generation.

Dean Balsamo



Saw the new film The Birth of a Nation recently and can say it’s an engaging movie. There’s lots of action, blood, and sensitive portrayals of the slaves as individuals-I found thought provoking.

One scene with an African ceremony performed by slaves on a plantation got me thinking about something I’d seen in a book called Debit the First 5,000 years which I read earlier this year. It’s fascinating because the author David Graeber dwells on the human component in debt.

For instance he has a discussion of the origins of Black African slavery that revolves around the various magical/ritual cults that existed among African tribes. As these societies came to dominate the tribes no one who hoped to improve their family’s lot could afford not to be a member.

The leaders of these cults knowing they had a hot product kept on raising the price of entry into them. And since many of the people wanting to join couldn’t afford the fee for joining the cult- a system of indentured servitude evolved.

Family members were routinely offered as collateral in exchange for the entry fee. Over time this became a system of slavery. The people offered in this manner became the property of the person covering the entry fee- to be sold and traded. Then when the Portuguese appeared Black slavery went international.

In the US there was also indentured servitude with the Celtic and others from the British Isles brought here to work off debits they had acquired in the old country. At one time the “red necks” outnumbered Black slaves here.

But unlike Africa it didn’t evolve into actual slavery. White slavery was being carried out by Muslim pirates working the Mediterranean basin where they’d raid coastal towns in France and Italy among other places for captives.  Occurring at roughly the same time as Black slavery, something like three or four million Europeans were taken in this manner.

It got so bad that the US Marines went over to engage them. This is what the line “shores of Tripoli” refers to in the Marine’s Hymn.

The Muslim slave owners in North Africa and other places made money off their slaves too in the usual ways. But given they were taking slaves from known families-rather than the way Black African families were broken up-the Muslim captors had another, more big business play at their disposal: ransom.

Once newly captured slaves were brought back to the Muslim kingdoms that traded with the pirates many times a European who lived among the Muslims would go around and qualify the captives-see which ones came from families who had the means to pay ransom for their loved one.

These candidates were separated out from the other slaves and were given lighter tasks, kept in better shape while the negotiations for their release proceeded.

The other slaves suffered the usual fate of slaves everywhere except that over time the European slaves created  what amounted to quarters- within the cities where they were held in the greatest numbers.

These areas had commercial activities-including taverns where Muslim men would go to drink- away from the eyes of their co-religionists.

Given slavery’s continuing connection  with debt and economics in addition to the urge to dominate and exploit you have to wonder when it will finally be eradicated from human society.



German military officers ushering an alien out of a Bavarian forest-from a 1990's UFO magazine.

German military officers ushering an alien out of a Bavarian forest-from a 1990’s UFO magazine.

Last week Elon Musk grabbed more headlines with his comments about sending colonists to space and the inevitability of deaths among the pioneers to the planet.

This triggered several responses in this week’s issue of The Economist. In their opening editorial they opine that Musk –and others-are setting their sights on the red planet for all the wrong reasons.  While acknowledging that humans have this need to explore, The Economist cautions against putting energy into voyages to Mars for what they deem -the wrong reasons-fear of mass extinction of humans on earth.

They call out stories by H.G. Wells (War of the Worlds) Ray Bradbury and Arthur C. Clark for their scare mongering stories about the destruction of human society.

Even scientists take a hit. Stephen Hawking’s suggestion that without human migration to surrounding space we face extinction from nuclear war, AI gone awry or a supervirus  is called “claptrap.”

Martian surface

Martian surface


While acknowledging the dream for travel to Mars is “stirring,” they take issue with the motivation Musk and others addressing colonization on Mars are using to promote their plans for the planet.  In The Economist’s opinion too much fear is behind the motivation for trips to Mars.

While the magazine agrees a natural or artificially designed pandemic, nuclear war or climate change could kill billions, extinction from these events is labeled “unprecedented.”

Even  an asteroid event like that which killed off dinosaurs isn’t as alarming as it might have been in the past due to the fact we catalog their movements  and none offer any danger in the foreseeable future.

In their opinion the only real concern for the preservation of human life here worth worrying about is long run-a billion years from now when earth isn’t inhabitable according to the timeline suggested by science.

In the end The Economist believes in the dream of Mars but not one based on the fear of death which they believe is prime motivating force behind present motivations to go there.

Fine. But in away The Economist sentiment is just splitting hairs. It looks like humans are going to Mars for whatever reasons.  Death is part of life so it’s only right Musk talks about the inevitability of death among colonists to Mars.  It’s yet another way of making the future trips real.  Death on the planet is going to happen. And most likely there will be both burials and some option around cremation.

And so in this same vein we might ask, what about death in space- far from a planet or space station?  What happens if a crew member dies while on a protracted voyage to Mars or other nearby planet?

While working on a screenplay a few weeks ago I had to research this scenario: someone dies on board a space craft months from earth-traveling to Mars.

What do you do with the corpse? Do you take a burial-at-sea-approach?  Shoot the body into space?

I was surprised to find out that there doesn’t seem to be an official policy about handling a death in space.

For one thing there are UN Treaties about littering in space that our country has signed. Many argue that under these treaties no one is allowed to eject dead voyagers into space.

The only other solution with any weight that came up involved several steps for dealing with a dead body.

The basic approach involves taking it and securing the body to the outside of the space craft where it will be subjected to the extreme cold of deep space.

There it would ride until the craft  began the re-entry phase of its journey-to land.

In order to avoid its destruction, the body would have to be brought back into the space craft.  Of course this sets up a potentially unnerving situation where the colonists have to deal with the dead person’s body again. Effects on morale can’t be discounted.

Furthermore taking a body frozen in this manner back into the temperature of the space craft means the body will just break apart-having become so brittle from freezing in this manner-that the change in temperature will cause it to shatter.

To counter the latter affect there’s a least one company that’s working on an approach that from what I can understand involves immediately placing a body treated in this manner-into a machine that essentially reduces it in a uniform manner-to a fine power or dust. But it’s still in an experimental phase.

So again there’s no specific policy yet dealing with a death …in space.

This may be one of those situations that only the episode itself will help to clarify what the approach will be.

As far as the fear of species death and the drive to colonize other orbs in space goes, when hasn’t human exploration had an element of fear of survival involved in its activities?

The more important question may be about what is accomplished in its wake.

Dean Balsamo


Because of my previous association with the magazine distributor located in the Denver area on my trips to CO to check in with the hive-get my brain sufficiently washed by the powers that be there-I would always stay in Boulder at the Inn at the Foot of the Mountain. The motel first built in the 30’s –  has small  cabins like you see in the picture. It’s right across from the creek in Boulder and you can hike  up the mountains behind the inn- and walk another way- down to the Pearl St. pedestrian mall where Boulder Books, cafe’s like the Trident and all kinds retail stores are located-including one of the two cannabis shops I saw in Boulder.


Foot of the Mountain Inn-Boulder, 

The first one I went to is located downstairs on the corner of the Pearl St. mall and Broadway.  As you might expect the two stores I saw in Boulder were quite a bit different than the one in Pueblo.

The locations  here  reflected the same kinds of differences you see with grocers around the country. Boulder’s demographics, income structure, education level is naturally different from Pueblo’s (and stores I’ve seen in Seattle and Bellingham, WA )  and this is reflected in the Boulder stores I saw.

The store on Pearl St. part of a 17 store chain owned by Native Roots which does both medicinal and recreational (plus has 3 gas stations that also sell cannabis products) conjured up an image for me of private pharmacy located in a bank vault. As opposed to Pueblo, this store is small and the decor while minimal exudes an upscale air. Instead of a guard posted at the door, there’s a desk where a pleasant young man examines your id before buzzing you into the next room where the transactions take place.

cannabis-boulder-store-on-pearlIt feels something like entering a doctor’s office. The next room is also smallish maybe 10′ by 10′ in front of the counter which is also glass. But here the decor and POP looks like it was custom-designed to suggest a serious feel to the experience.

Another young man was at the counter to serve you. He, like the woman at the counter in the other Boulder store I visited couldn’t have been more helpful and enthusiastic. I was impressed and thought this is the kind attitude any retailer would love to have among her staff.  He sounded like he knew his stuff. And isn’t that half the battle in doing any retail?

I saw more of Mary’s topical products for aches and pains. (see the previous post about another of their products). He showed me this one:

cannabis-topical-openedcannabis-topical-packaging-on-the-sideIt’s an ointment that’s applied directly to the affected area. It’s not creamy but feels like a wax type of substance for the base. My experience with the topical pain treatments is -they work.  Due to the numbers of Baby Boomers that are around I can’t help but feel that the day when these natural pain reliving compounds with cannabis will be found in natural and specialty-even regular grocery stores-can’t be far off. If stores can sell alcohol (and do the carding of the customer) it would seem that these kinds of products -since they’re health-related, should be made available as well.

In the traditional medicine of the early Spanish settlers in New Mexico for instance, cannabis prepared in different ways, was just one of many other herbs used to treat various ailments.

One again like every shop I’ve seen, there’s no impulse purchasing-no fixture with anything like you might see in a grocery store. In a way, due to the sedate and medicinal kind of feeling to this store you almost wouldn’t expect to see anything like a a fixture designed for impulse except business is business and if there was….a fixture with whatever impulse items they could have-rolling papers, magazines, pipes etc-my guess is there would be a number of additional sales to be had.

This store wasn’t busy at the time so I’m not sure how the customer flow is. Is it one customer at a time in the room or do they do a line queue?

In the other Boulder store I visited down on Arapahoe below 28th street next to the great Hospice thrift store they too had a room where you checked in at a desk-again something like a doctor’s office-with sofas and chairs-but they only let one person in at a time-into small room where a young woman- bright, enthusiastic-served you.

She was more than happy to explain anything about their offerings. For instance they had what’s called “wax” there. From what I was able to glean, this form of cannabis product is processed with CO2. I remember a few years back when I was attending the Natural Products Expo held in Anaheim each Spring and in Baltimore in the Fall there was a man-quite a character-who was a “dealer” of Kava Kava root produced in a similar fashion.

He used to give a party during the Expo, later in the evening where Kava Kava-not drinking -was the main event. He used a “super critical” process to reduce the whole Kava Kava root into a thick, yellowish paste. Than he’d pass it around on a tray like a dip which you used some Chinese candied ginger pieces to scoop it up and eat.

It was like a 60’s party. You’d walk into the room and everyone was just so chill-sprawled out and just this mellow vibe to the scene.

But  you’ve never had Kava Kava like this before. As soon as you put that first taste of this paste in your mouth-your lips and tongue went numb. Than a moment later your body got this overpowering sense of relaxation. I have to wonder whether the traditional use of Kava Kava in the South Pacific ever delivered an effect like this. The strange thing is, the first time I tried Kava Kava in this manner -and I had nothing to drink at all that night-I woke the next morning-having to do our booth that day on the floor-feeling hung over. Again I hadn’t had a drink yet it felt like I had consumed too much Bourbon or Southern Comfort. I could barely drag myself to the show floor. Later things starting coming about Kava Kava’s effect on the liver which made perfect sense because this way of processing the herb was like nothing I’d experienced with any herb.

Anyway to get back to the “wax,” I asked the woman in the store how people use it. And she reached down into the case and showed me a glass pipe. I said, “that’s a crack pipe,” remembering what it was like when I lived in New York City during the 80s seeing the crack heads hanging out on Bowery or even near our own building in the East Village. “That’s what my mom said, ” she answered.

In fact broken, empty crack vials helped my wife and I get a settlement from the landlords trying to kick us out of our rent controlled apartment at the time. We were going to a city-mandated conference with the landlords- and I decided to take black and white photos of all the violations in the building-because B & W would make them look even worse-and I specifically photographed a number of spots where users had left their empty crack vials in the downstairs hallway and other areas of the building. It worked. They freaked out when we produced the pictures and we got a good settlement to move out. We went from Manhattan to Hoboken across the Hudson.

This is apparently  the direction-along with tinctures-that  a lot of consumption is moving towards these days-it’s not the old hippy joint passing times of old but designe- driven experiences of today-changing so many other retail endeavors .

What this small survey did for me was reaffirm the feeling I have that anyone who now works in the grocery industry or serves it in some fashion should be keeping an eye on the growing cannabis industry as it has many of the same needs for services you’re now providing.


 This shot is from a rest stop outside of Trinidad, CO.

Thanks for reading.


Last week while on a road trip to Boulder I had the chance to visit several cannabis shops in the state: Pueblo and two in Boulder-one of which is part of a 17 store chain owned by a company called Native Roots.

For the last 18 years, working on behalf of a magazine distributor serving upscale/specialty grocers around the country (think Whole Foods, Sprouts, Central Market in TX and others on this tier) -meeting with owners, vp’s and buyers-averaging 25 trips a year-  I not only lead our team in the process of getting a custom magazine program in place but also became heavily involved in visual merchandising/store layout and design for the stores we worked with via my involvement with the design of custom check stand fixtures.

So I took this  opportunity to compile some field notes about the cannabis retailers I saw, using the  experience I’d gained working with grocers-concentrating on store layout, visual merchandising, transactions and some of the products.

As far as the “products” go while I’ve tried some of the edibles and have some experience with the activated tinctures -which I  believe have great potential for many people (more in a later post) I was primarily interested in once again trying  the same cannabis infused topical pain cream someone had let me try over the last year.  I’ve found it to be a great way to alleviate muscle and joint pain -the things that develop from physical activity or the body otherwise experiencing naturally occurring pain.

While I didn’t see the same brand in any of the stores I visited- I did end up getting a look at a  couple of products made by Mary’s who makes a number of substances in this area of treatment.

The picture below is one that’s used via a gel-pen. You push up from the bottom and it dispenses the cream onto your skin. The company recommends application to areas like behind the knees-where the skin is thinner and your veins have an easier time absorbing the treatment.

A simple way to apply a cannabis treatment for minor pain.

A simple way to apply a cannabis treatment for minor pain.

The first  store I visited was the Marisol shop in Pueblo-located about 10 miles from interstate 25, in West Pueblo- an area filled with light manufacturing and other small businesses.

Exterior of the Marisol cannabis shop in Pueblo, CO

Exterior of the Marisol cannabis shop in Pueblo, CO

As you can see the exterior looks new. But the Marisol interior- as opposed to what a grocer-might have done-is spartan, utilitarian- I  recall seeing lots of pegboard too. The interior space had the feeling of a local business you might see in a small town in flyover country that died a slow death over the years.

Overhead schematic of Marisol

Standard operating procedure in the cannabis shops means upon entering you’re met by an employee who inspects your ID-making sure you and your ID is legit-21 and not expired.

In Marisol the initial contact was with a man who looked like he could be a bouncer or a Sons of Anarchy chapter member- not unexpected in a way as Pueblo’s demographics are… a little different than say Boulder’s.

Once past the guard, in this shop you’re directed towards a line queue-a bank line approach-where the front of the line is about 10 – 15 feet away from the counter where the person that will help you stands.

As far as the point of purchase goes, it consists of long, old fashioned looking-glass jewelry cases filled with some things associated with the main product-buds of different kinds of cannabis-located on shelves back behind the store associate-in this case two young women-serving the customers.

My experience with grocery stores had me examining their POP for impulse item possibilities. As it stands now-and maybe CO laws prevent it-there is nothing like magazines, confection or anything else grocers usually have in this zone.

Fixture idea for impulse sales at a POP with a straight counter.

Fixture idea for impulse sales at a POP with a straight counter.

 In the above example you can picture glass cases where the wooden counter is now. One thing that was strange-and again I don’t if laws prevented it being in front of the counter or not-was the fact a rack of magazines with  High Times, Cannabis Now and other cannabis orientated titles was some 10 feet away, behind the counter. Since no one could go back there and browse the titles I”m wondering if they were even trying to sell them. Is it prevented by law or is simply because the cannabis shops in general are mostly in a cottage industry mode and not particularly attuned to how to drive impulse sales.

Since each transaction is carried on in one to one fashion-one customer at time at the counter with the associate guiding and procuring the products- it seems like shrink would not be a problem if you offered magazines of course, edibles like some of the chocolates and the pain treatments.

From what I observed the transactions can take a while as people study product offerings. But another idea came to mind and that would a way of offering those who already know what they want-to order from either in line if it’s busy or maybe from an adjacent counter where-like you’ll see in some airport eating areas now or store- like 365-an IPad.

In this case you could do category headings for the different products and then just list the top three in each category-maybe some small description and allow those who had a clear idea of what they are looking for-to order ahead so when they came to the counter their order would be pulled and ready for purchase.

Although retail has entered a new world with cannabis shops, as the momentum builds for across the board legalization across the country this is an industry that demands many of the same kinds of services, procedures and manufacturing that others like the grocery use as well. It’s one that will not only generate money but jobs and services inline with what goes on in retail now.

Speaking about the Future what about drone deliveries of cannabis products? With the data Facebook, Amazon and Google have about the population it seems all that’s missing is a thumb print-like those TSA takes for it’s Known Traveler program-on file and then when the drone arrives with the goods-the shopper touches a screen on the drone-like your Apple phone-and the products are released from their hold in the drone.

The next post will look at two Boulder area stores.

CAIRO RAW 8: Downtown-our neighborhood part 1

We opted for a brutalist structure called the Ramses Hilton-built in 1981

one site describes it as the ‘ugliest building in Cairo”

CAIRO RAMSES HILTON STOCK WITH LANDMARKS(appropriated and altered stock photo)

It was perfect for our purposes. A well known landmark-  you could see it from a distance . We created a catalog of landmarks from buildings, traffic circles, stores, bridges…

We were downtown near Tahrir

And every time we’re doing this-several times a day and night

we can’t believe we are-

doing this  this sing song, walk, run, try a matador’s twist…

threading through -against the grain -of 10 lanes of African traffic

no stoplights-you had to walk like an Egyptian.

We’d head up Sherrif Street at night like locals- walking in street with men in robes, student types, a few business men in suits,  shop keepers outside having a smoke

 with the few cars finding their way around you on this still- old- Cairo-feeling street.

 Downtown is a Neutral Zone in today’s Cairo.

You saw things like the graffiti below-things we never saw anywhere else in the city.


From a random corner of an alleyway wall.

women without head scarves

hanging out with young men in western clothes-student-looking

at the sheesha place we went to.

 a stranger says  “Salaam” as he passes on the sidewalk

the three places we we alternated with for dinners- where we scored Stella the perfect locally made beer

A Neutral Zone where we felt at home.



It was right out of a Seinfeld episode. We were walking down the “people’s” market on a long narrow street-stretching out at least a half mile packed with the people of Cairo-Islamic Cairo next to Khan Khalili.

Tables lined each side and it was mobbed. We were passing a small intersection when all of sudden my eyes locked onto the shopkeeper from inside the market-the one who was blocking me-keeping me from  leaving his shop a couple of hours before…..

As soon as we saw each other his face hardened and he said, “You’re a bad man,” shaking his head and storming off past us.

cairo bad man with red text

Remember the episode where Jerry convinced the Pakistani man to change his restaurant from an America styled dinner to a Pakistani one?……..the exact same sentiments ……

The funny thing is when he lead us into his shop he pressed blue scarabs into our hands, in the traditional faience style


It became my talisman for the rest of the trip – had it in my pocket the whole time we were there and- look at every day on my desk. For me a small treasure.

Thinking about the styles of shop keeping between Istanbul and Cairo. In Cairo the shop keepers press things into your hands-a card, a vial of oil, a scarab- a physical link with you like the way the Africans down the steps from the Sacre Coeur come up to you and immediately begin tying a multi-colored bracelet out of yarn on your wrist before you can say a thing. (they got 10 Euros-and I  had it on for months afterwards)

In Istanbul the shop keepers wait a little more to gauge your interest and if they sense potential will get someone to get tea-hopefully not “Apple” tea which is a tourist offering-they think you’re a lightweight.You want real tea. Black like the Turkish drink it-in the little glasses.

Al-Azhar and/or Midan Hussein

After our first pass through the covered-traditional- tourist dependent Khan Khalili-we found the famous 13th century street, UNESCO site, preserved/restored buildings from one of the city’s great periods.

Cairo’s court and way of doing things were mimicked by Roger the king of Sicily   and as soon as you see the shapes of the windows- decorations around their frames- you think the cathedrals of France.

99% of the people we moved among in this area were Muslim visitors to a living Islamic legacy. Though a protected and heritage designated spot….you were even  supposed to buy a ticket to go into some buildings like those below-but it was still Egypt…baksheesh still worked for an individual site

motorcycles still roared past the mostly foot trafficked street, and you still never knew what to expect.


This is the beautiful  area that we entered from Khan Khalili. The sun that day burnt through smog and clouds with the light above.

On some steps nearby a man -30’s – could have been their teacher- was singing-had to be a verse from Koran-surrounded by 10 younger males-they were joyous.

Young men and women strolled, groups of friends did selfies,

different atmosphere. The shopkeepers weren’t after anyone.Cairo the great mosque interior khan khali (1 of 1)inside the mosque at the square in front of Khan KhaliliCAIRO al towers b and w (1 of 1) CAIRO al towers dome and tower golden (1 of 1) CAIRO al towers with yellow (1 of 1)

CAIRO HUSSEIN 1 (1 of 1)

 CAIRO al windows (1 of 1)

The late Omar Sharif, who killed it in Zhivago for all time, was quoted last year-in his last year:

-The average Egyptian man knows more about the world than most Americans-

We met one of those world wise humble souls on this street. He had simple space similar to the opening in the drawing of the butcher’s space below-we got some earrings from him for gifts.CAIRO BUTCHER NEAR COPTIC AREAHis space had this vibe-he did-it felt like a 60’s space. He looked about that age and was so……mellow….. none of the aggressiveness…though we didn’t speak much-all could say was “Shukran” or “La Shukran,” but there was just this unspoken understanding and a 60’s thing happening in his manner, dress-plaid shirt/jeans-his offerings: earthy, tribal, handmade, authentic.

 A satisfying transaction in every way.


CAIRO RAW 6: The Streets -a famous bazaar and the Heineken conundrum.

Easy to see how starry-eyed, mystical..even euphoric people visiting Egypt can get-especially if they’re in the tour package bubble-or ushered around by friends who live there….luxor, the red sea resorts, some pyramid sites near Cairo, a day in Cairo hitting the main visitor sites… Saladin’s fortress, the Coptic area’s ancient churches, and…… Khan Al Khalili…the famous market:

labyrinth streets with small shops ..the main visitor’s part is pretty much covered from above–it’s darker…that’s where Fishwali’s the famous awa or coffe house is located.

the parts of the market orientated more towards the locals is not covered it looks something like this only there’s a  million people crammed into the central space and the sides would be lined with tables displaying basic items like t shirts, jeans, sandals- and the sales people behind

Cairo looking down narrow street (1 of 1)

We of course went . It was impossible to walk there from downtown. We grabbed a car service outside on the street-a 50 ish looking man with a silver kia…we lucked out Osama took us to the market and we felt good about hiring his services to visit the Dahshur, Saqqara and of course Giza sites. We had him take us to Khan Al Khalili but didn’t have him wait.

It’s scene. Though not the happiest for the Egyptian business.  No one’s coming anymore. You see a few buses appear at the edge of a large open square in front of huge famous mosque and lined on one side by restaurants with friendly but aggressive touts getting groups from the buses when they came filled with  Japanese, Chinese, Italian and Aussies….


part of the day in the life we had at Khan Al Khalili

CAIRO MAP CLOSE ON KHAN AL KHALILI AREAclose on a part of a map we used.

……and the Heineken conundrum…….

 in the first couple of days we were in Cairo we were approached three times by a cab driver, a street hustler….

to buy Heineken in the duty-free shop reserved for foreigners.

The strange thing no one asked after the two days we we’re allowed to shop at the duty free store…no one ever asked us to buy beer again. How did they know …how could they read the time we had left to buy something, did they read our auras? strange.

We we don’t recommend visitors here getting involved in unlawful transactions-

We didn’t know why an Egyptian couldn’t buy Heineken-maybe the law is meant to protect the home grown-birth of beer land.

Egyptian beer-Stella-is great-an excellent Egyptian beer. It’s perfect for the Cairo climate. It’s about 5% so “light” compared to the craft brews we have.

  We had it at the three restaurants we ate dinner in downtown-Cafe Riche, The Greek Club Restaurant and one that had a live pigeon in a cage on a raised wall next to our table.

They were all off Talaat Harb, the big downtown shopping street seen in the photos below.

Cairo corner talaat haarb (1 of 1)CAIRO street random lot (1 of 1)CAIRO street clothing contrast (1 of 1).



Cairo Raw 5 The Streets…continued

The streets of Cairo began at the airport. “Okay, I thought “classic pea soup fog” as our flight from Rome came in for the landing.

It was already a dark November evening-lights from planes, the airport, the city beyond, had a blur effect.

going down the ramp from the cabin to the tarmack-to board the bus to the terminal

My eye catches the huge billboard with the current Egyptian leader’s face on it….

But at same instant the visual was overpowered by the scent of the “soup” we saw out the window of the plane a few minutes before.

It was everything Egypt was is and will be

human- industrial waste-, human – industrial fire, animal waste, animal sacrifice, animal toil, cars and emissions, Nile airs…everything …here…that’s ever been is in the

scent of this brew. People have talked about the air of Cairo when you first inhale. They’re right. Not like any air known to me.


Cairo airport: just outside the terminal entrance/exit.CAIRO man in white robe (1 of 1)A figure in white: many men-many at the airport wore white or dark tan versions of the traditional men’s robe.